AAHAR, Fair in India
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From 15th to 19th March, Bioagricoop participated in AAHAR, The International Food & Hospitality Fair, organized by India Trade Promotion Organisation.
AAHAR 2016 welcomed about 800 Exhibitors including foreign participants from 22 countries, and more than 44.000 visitors.
Bioagricoop participated with a collective stand, showing organic products coming from Italy, as:
-wine without alcool
-coffee
-rice crackers (with different flavours)
-corn flour
-different shapes and kinds of pasta
-sundried tomatoes
Our booth welcomed many visitors, including buyers, distributors and retailers, interesting in introduce the organic products in the Indian market, in order to give the chance to all the customers to choose a healthy, organic and free OGM product.
During the Fair, Bioagricoop created an important network beetwen the Italian organic companies and many Indian food operators.
Moreover, many journalists visited the booth, as a journalist of The Dollar Business Magazine and a journalist of Indian Food Packer, a magazine dedicated to the food farming sector. Most of the journalists were interested in the European organic world and in understanding the details of the project.
Many food bloggers came to the booth too: they asked many question about the European organic certification.
During the 5-days Fair, a new trend came up: the interest of the e-commerce platforms to introduce and offer organic foods to their customers.
AAHAR has been an important event for our project in order to develop the knowledge of the Indian customers of the European Organic foods and to create commercial relationships with Indian food operators.
