The Project
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This project will last 36 months: 2014-2017.
Interested in the category of products from ORGANIC FARMING made pursuant to European Regulations n. 834/2007 and n. 889/2008 and its subsequent amendments and additions. In particular, the products involved in the actions of information and promotion of its products will be the Mediterranean diet such as extra virgin olive oil, Cereals and cereal products and processed products such as pasta, baked goods, desserts, Fruit and Vegetables and processed products in particular preserves, juices, dried fruit, coffee, dairy products, especially cheeses, organic wine and red meat.
The aims of the project are:
• To inform consumers and promote the inherent characteristics of organic products, in terms of:
1. Basic Principles of organic farming and production method;
2. Quality, in particular deepening the meaning of the term and the elements that contribute to the definition of its complexity;
3. Food Safety as a prerequisite basis of quality;
4. Nutritional Aspects as part mainly linked to eating habits;
5. Method of production and labeling, spreading among consumers and business operators to Community rules governing the methods of organic production as well as the controls and the use of the EU logo;
6. Own Values of organic products such as: respect for the environment, the natural, information and transparency, the value of collateral, the genuineness for the new generations, ethical values and welfare of animals;
• To improve awareness of the labeling, including the Community logo for organic, among consumers.
• To encourage the consumption of organic food.
• Motivate importers, distributors and restaurateurs introduction of references to EU organic products in major retail outlets and restaurant quality.
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