Bio week in GDO - ISETAN Kuala Lumpur
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From 12 to 31 August, a Bio Week in GDO took place in Suria supermarket of ISETAN, in Kuala Lumpur.
Isetan Kuala Lumpur directly bought the products for the event, including:
• pesto and tomato sauces
• pasta
• biscuits and baby food
• extra virgin olive oil and other seeds oil
• chips
• fruit jams and juices
• balsamic vinegar of Modena
• crackers and backery products.
The Suria supermarket was open from 10 a.m. to 10 p.m., 7/7 days. Three local hostess, trained by Bioagricoop during the first days, were available at the stand for all the time of event, promoting our foods to the customers.
During the event, some promotional materials, as leaflet, brochures, shoppers etc, were disseminated.
The customers were quite carefull and deeply interested, and asked for information about European organic certificates, cooking methods and recipes.
Most of the products - as oil, balsamic vinegar, fruit jams, fruit juices - achieve a big success, while the biscuits or the crackers need to be best known by the malaysian customers.
