Isetan promotes the Made in Italy
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The important Japanese company ISETAN and the Italian Agency ICE signed a three year commercial agreement for the promotion of the Made in Italy.
The agreement will promote the Made in Italy in the 21 Isetan stores in Japan and the Singapor and Kuala Lampur based departmet stores. From July 2016 to April 2018, dedicated corners and store's areas will host and display Italian food and wine prductions, Italian style artisan, fashion, design productions and will be the setting for exibitions, Italian fashion shows, wine and food testing. The operation aims at selecting new Italian brands as supplier of Isetan.
Isetan, founded in 1886, is the biggest department store of finest products of Japan. Isetan has many branches in all the South East Asia, as Bangkok, Kuala Lumpur, Singapore, Shanghai.
Arguably the trendiest department store in Japan, Isetan is renowned for having its window displays created by leading artists and offers only the finest in food, clothing and homeware.
Within this agreement that predicts to be a West-East win-to-win deal, our project Organicity has already chosen to participate in two Italian weeks that will take place in Kuala Lumpur and Singapore during the next months.
